Bulk Direct Email Marketing - tips for running a successful Email campaign.

Please note we dont supply email addresses , you can use companies such as Mailinglist.com.au to source lists and data..

We like to think of Bulk Emails as a very cost effective way of attracting new customers to your business. In my experience most of the contacts that approach us want to send out a million emails to new target clients, but have never asked their clients for a valid email address to update there contact database. Sending Unsolicited Emails will cause a problem with SPAM. In most cases, you can't just randomly send out emails with out the permission of the end user, so you have to purchase an email list then organise your email then wait for the response. Response rates for emails are varied. But as a rule of thumb for example (30% are opened / 30% are Spam Filtered / 30% are Never Even Looked at).

As emails are constantly choking up our Inboxes they are less likely to be noticed than normal mail pieces. In this case you need to be more creative to capture your customers attention using the subject line and the first 3cm of your email. This is the part viewed on only some email applications in the Preview pane. You may like to use a Copy Writer to help you create a fantastic, informative email.

What's different about us? Some email marketing companies sell you plans that come withdata and reports etc.. I found from experience that most end users are not good with uploading data and sorting out HTML and TEXT emails, not to mention Merging data and the time it takes to do all this. We can all leave that to the experts. Bigmailout does the lot for the same low price. A small fee around $40 (conditions apply) to setup your email then sort and import your data correctly. Then a small charge per email depending on how many you send out. This makes sending easy and less time consuming for the end user. We can even manage the return emails from our Bounce System so you can remove them from your existing database.

In Conclusion, when you have a good contact list and keep it maintained and up to date with your customers email addresses you can have a successful email marketing plain in place and keep your loyal customers coming back again and again. Also dont forget to Add an OPT OUT of all your email marketing as this is a pre-requisite for email marketing, and when you get an opt out, it's not a sign you've lost a loyal customer, just a reminder they are happy with your current server and / or require a bit more attention from you.

Direct mail marketing - tips for running a successful campaign.
Direct mail is traditionally all the promotional material received through letterboxes plus the newer form of email marketing. It can be an effective method for establishing and building relationships and gaining new business - but you need to be realistic about results. Most direct mail has a response rate of less than 1%, but that 1% may be well worth your effort. Your existing customers will give you a much better percentage ROI. Most mailout jobs are urgent and are required out same day or next day. Urgent Mailout jobs are still a high priority.

Database Management
What better way to keep in touch with your clients and acquire new ones through address mail. We know that quality data means better business results, with our address matching software not only does it ensure every address is correct and with the barcoding of mail which ensures our customers are eligible for the most competitive postage rates available.

Bulk Mail Solutions
If your sending out more than 1000 pieces of mail monthly, you should consider a bulk mail solution more commonly known as bulk mailouts that will support your business at the same cost, with out loosing valuable staff resources.

Advertising Mail
also known as direct mail or a direct mail out, junk mail, or admail, is the delivery of advertising material to recipients of postal mail.The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Advertising mail includes advertising circulars, catalogs, CDs, “pre-approved” credit card applications, and other commercial merchandising materials delivered to both homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis.

Barcode Mailing
Barcoding your mail allows us to efficiently process it resulting in cheaper postage rates for you. If you are using our PreSort, Charity Mail or Acquisition Mail delivery services, barcoding is a requirement.

Data Deduping
Data deduplication and single instance storage (SIS) technology have both been around for several years, but industry observers say it is emerging as an important way to contain data center costs and reduce time spent associated with storage management. Deduping can happen on two levels. File-level dedupe aims to eliminate identical files either within or across systems. For example, Windows servers all have the same executables, .dll and so forth, and storing them only once can shrink the size of backups.

Printing and Folding
Our folding machines takes invoices, client specific letters, mail shots, flyers, brochures, business reply envelopes, product cards, pre-folded flyers, glossy enclosures, small booklets and extra inserts. Folding, inserting them in envelopes and sealing them at very high speed. Our printing services can take care of a wide variety of jobs, if we can't do it we have other printing companies that support our business, keeping our cost low so we can pass on the savings.

Inserting
Our inserting machines takes invoices, client specific letters, mail shots, flyers, brochures, business reply envelopes, product cards, pre-folded flyers, glossy enclosures, small booklets and extra inserts. Folding, inserting them in envelopes and sealing them at very high speed.

Digital Printing
is a method of printing using digital techniques in which the data and images are printed directly from a computer onto paper, including those developed for computer printers such as inkjet or laser printers.The process differs from lithography, flexography, gravure, and letterpress printing in several ways.

Graphic Design
I think one of the greatest things about graphic design is that it touches so many things. Typically, people think of things like posters, business cards, websites, logos and product packaging when it comes to design. However, graphic design is far-reaching new heights with new technology within easy access of even amateur artists. New tools like Photoshop and Dreamweaver and online tutorials like Youtube.com are giving amateurs the professional edge in a very short amount of time.

Direct Marketing
is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising.